WHAT WE'RE TALKING ABOUT

Verification is your Secret Weapon in Skincare: Ao is Now EWG VERIFIED™

With thousands of skin care products claiming to work wonders, it can be hard to figure out which formulations to trust. The beauty industry now has its own green 'seal of approval'. Find out what it means to be EWG VERIFIED™ and how this rigorous mark can help you plough through marketing gimmicks and mixed messages, to make more informed buying decisions that are better for your both your skin and the planet.

Hydrate Your Skin with the Purest Water from Wild New Zealand Forests

In skincare formulations, water acts as solvent or carrier to deliver powerful raw active ingredients to the skin. Nearly all skincare products are made with water - many formulations are up to 80 percent! Read on to find out more about water's significant role in skincare - and why we use the highest quality Mountain Filtered Artesian Water sourced from one of New Zealand's most remote aquifers.

Effectiveness & Safety: Does Your Sunscreen Meet Both?

A significant number of American sunscreens are lagging behind their international counterparts, in part due to limitations imposed by the FDA. In this blog post we take a look at the key factors that make a sunscreen both safe and effective, including the 130 Moisturizers With SPF That Meet EWG's Criteria.

Protect against Sun Damage with a Night-time treatment.

If excessive exposure to sunshine does the damage, shielding your skin from UV rays has to be the No. 1 priority. That’s simple commonsense. However, there’s a second line of defence – and it could make a big difference.

How Peptides Support Optimum Skin Health

Returning skin to its native state of health sometimes involves a little repair work. A repair project requires the right building materials, and peptides have been identified as the building blocks of protein – in particular, collagen – within your skin. So we can see there’s an important role to play for these naturally occurring substances.

DNA Repair: The New Frontier in Skincare.

Healthy skin needs to be exposed to sunlight – but not too much of it. Excessive UV exposure damages the DNA in your skin cells and leads to all kinds of problems, including skin cancers. That’s why sunscreen has become ubiquitous over the last few decades.

Are you the Sensitive Type?

Perhaps you had a bad experience when you tried an unfamiliar product on your skin. Perhaps someone has diagnosed you with ‘sensitive skin.’

R-ABC spells Efficacy in Skincare.

R-ABC stands for three active ingredients plus a manufacturing technique. Put them together and you have an innovative way of formulating products to support healthy skin.

1 2 3 4 5 … 15

RESTORE SKIN TO ITS NATIVE STATE OF HEALTH

From the depths of minerals pools and the heights of mountain peaks comes Ao—a line of beauty born from the wild abundance of the world’s last settled landscape.

Our fresh scientific methods filter nature’s potent energy into products designed to overcome uncertain elements and defend your skin’s dynamic boundary.

_Adaptive ingredients that stand up to the harshest conditions

_Cold processed formulas that retain the raw power of every active

_Instigative expertise that questions standard skincare practices

This is beauty from the brink that brings back your natural balance.

MEET THE DOCTOR

Dr. Mark Gray
Dermatologist, Director Product and R&D
MBChB, FRACP, FRCPC, FRCPA, ABPath, ABDermpath, FRACCS, FASMS Specialist Dermatologist, Specialist Pathologist, Specialist Dermatopathologist, Mohs Surgeon.

Harvard-trained pathologist and dermatologist Dr. Mark Gray deeply understands the science of skin. As the founding Director of the largest provider of skin medical and surgical services in New Zealand, he’s spent the past 20 years listening to his patients struggle with the skincare world’s mixed messages: effective ingredients that are harmful; natural ingredients that don’t deliver results.

Armed with the belief that skincare is evolutionary, he explored breaking scientific advancements and societal trends towards globalism, environmentalism and rising ethical standards to find the ideal balance between health and efficacy.

"Skincare science needs to be on the very edge of social change and evolution in order to succeed."

Dr. Mark Gray

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TRY BEAUTY FROM THE BRINK

Give Ao a go. Take 60 days to try our award winning products. If you’re not convinced, we’ll take them back, no questions asked.

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