Lanolin Makes Inroads into Skin Care

There’s growing interest in a substance that’s been part of human culture for as long as we’ve been herding and shearing sheep. Lanolin is secreted by sheep to protect their wool, and the waterproofing qualities of this natural substance are now being used by cosmetics manufacturers.

The excellent emollient and hydrating properties of lanolin make it an ideal replacement for petroleum-derived ingredients in skin care ranges.

40 or 50 years ago, there was some prejudice against lanolin. Petroleum-based oils and waxes were promoted as a ‘purer’ alternative. Opinion has now swung back in lanolin’s favour as modern processing techniques deliver a hypoallergenic product that offers unique advantages.

Modern analytical methods have revealed lanolin possesses a number of important chemical and physical similarities to human stratum corneum lipids; the lipids which help regulate the rate of transepidermal water loss and govern the hydration state of the skin.

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From the depths of minerals pools and the heights of mountain peaks comes Ao—a line of beauty born from the wild abundance of the world’s last settled landscape.

Our fresh scientific methods filter nature’s potent energy into products designed to overcome uncertain elements and defend your skin’s dynamic boundary.

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This is beauty from the brink that brings back your natural balance.

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Dr. Mark Gray
Dermatologist, Director Product and R&D
MBChB, FRACP, FRCPC, FRCPA, ABPath, ABDermpath, FRACCS, FASMS Specialist Dermatologist, Specialist Pathologist, Specialist Dermatopathologist, Mohs Surgeon.

Harvard-trained pathologist and dermatologist Dr. Mark Gray deeply understands the science of skin. As the founding Director of the largest provider of skin medical and surgical services in New Zealand, he’s spent the past 20 years listening to his patients struggle with the skincare world’s mixed messages: effective ingredients that are harmful; natural ingredients that don’t deliver results.

Armed with the belief that skincare is evolutionary, he explored breaking scientific advancements and societal trends towards globalism, environmentalism and rising ethical standards to find the ideal balance between health and efficacy.

"Skincare science needs to be on the very edge of social change and evolution in order to succeed."

Dr. Mark Gray

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