Hair is such an important element of our individuality, our style, and overall personal expression. And just like our skin, hair requires tailored approach using the right products. Nevertheless, there are some ground rules and tricks which you need to be aware of to better look after your beautiful hair. For example, never straighten or curl wet hair. When your hair is in this state, it is at its most vulnerable. The heat can penetrate the hair cuticle and wreak havoc. Or, when rinsing product out of your hair, use cold water. This is said to help close the cuticle, trapping some of the good-for-you ingredients of the product and moisture in your tresses. Enjoy reading!