Ao Features in Beauty Matter's Curated List of Emerging Brands and Interesting Trends to Watch in 2019

By Kelly Kovack

Ao Skincare recently featured in Beauty Matter's Curated List of Emerging Brands and Interesting Trends to Watch in 2019. In this article, Beauty Matter's founder Kelly Kovack, in collaboration with Beautystreams, a global beauty trend forecasting agency, showcases key trends amongst exhibitors of Cosmoprof North America 2019.

Beauty with a conscience is a key driver for innovation today. From zero-waste practices to ethical ingredient sourcing and clean formulations, brands know that consumers are seeking to live ever more mindfully, while still delighting in the user experience. If eco-living is the price of entry for brands today, holistic innovations across multiple touch points will be the key differentiators.

Harvard-trained pathologist and dermatologist Dr. Mark Gray has applied the Hippocratic Oath to skincare, creating nontoxic formulations developed using instigative expertise that questions standard skincare practices. Ao uses adaptive ingredients and cold processed formulas that rethink the way you moisturize. Dr. Gray treats skin as a responsive organ that adapts and evolves. His approach makes skin healthy and strong, so it can protect and defend itself naturally.

You can read the whole coverage here.

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RESTORE SKIN TO ITS NATIVE STATE OF HEALTH

From the depths of minerals pools and the heights of mountain peaks comes Ao—a line of beauty born from the wild abundance of the world’s last settled landscape.

Our fresh scientific methods filter nature’s potent energy into products designed to overcome uncertain elements and defend your skin’s dynamic boundary.

_Adaptive ingredients that stand up to the harshest conditions

_Cold processed formulas that retain the raw power of every active

_Instigative expertise that questions standard skincare practices

This is beauty from the brink that brings back your natural balance.

MEET THE DOCTOR

Dr. Mark Gray
Dermatologist, Director Product and R&D
MBChB, FRACP, FRCPC, FRCPA, ABPath, ABDermpath, FRACCS, FASMS Specialist Dermatologist, Specialist Pathologist, Specialist Dermatopathologist, Mohs Surgeon.

Harvard-trained pathologist and dermatologist Dr. Mark Gray deeply understands the science of skin. As the founding Director of the largest provider of skin medical and surgical services in New Zealand, he’s spent the past 20 years listening to his patients struggle with the skincare world’s mixed messages: effective ingredients that are harmful; natural ingredients that don’t deliver results.

Armed with the belief that skincare is evolutionary, he explored breaking scientific advancements and societal trends towards globalism, environmentalism and rising ethical standards to find the ideal balance between health and efficacy.

"Skincare science needs to be on the very edge of social change and evolution in order to succeed."

Dr. Mark Gray

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TRY BEAUTY FROM THE BRINK

Give Ao a go. Take 60 days to try our award winning products. If you’re not convinced, we’ll take them back, no questions asked.